music marketing

Required Reading: 7 reasons why no one’s coming to your shows

July 3, 2016 // 0 Comments

If you’re a musician, please please please check out this excellent article by Ari Herstand about why no one is coming to your shows. Poor attendance is the perennial problem for new bands (and [...]

How to Promote Your Indie Band — Part 5

April 2, 2014 // 0 Comments

Part 5 — Don’t Hassle the Writer So you’ve sent me five e-mails and I haven’t responded? It’s not because I’m busy. It’s because your music isn’t right for my site or I can’t [...]

How to Promote Your Indie Band — Part 4

March 31, 2014 // 1 Comment

Part 4 — Put Together a Basic Press Kit It has to be easy for me to find your stuff. It’s not that I’m lazy (that’s merely a coincidence). But I can only spend a certain amount of time [...]

How to Promote Your Indie Band — Part 3

March 27, 2014 // 2 Comments

Part 3 — Tell Me About Your Band This one is HUGE. You’d think, “How could someone forget to tell you who they are?” but it happens ALL THE TIME. I get e-mails from musicians and bands [...]

How to Promote Your Indie Band — Part 2

March 23, 2014 // 3 Comments

Part 2 — Develop a Relationship With the Blogger Blogs are awesome, because they’re usually authored by just one person. So it’s not hard to go to their “About” page, figure out who [...]

How to Promote Your Indie Band — Part 1

March 20, 2014 // 4 Comments

Okay, so you have a band. Awesome! That’s the easy part. Now you want to get people to come see your band and buy your music. That’s a bit more difficult. Obviously you don’t have a publicist, [...]